Head of Sales – C-Pay

Job Purpose

The Head of Sales will lead C-Pay’s global Sales and Business Development function, with responsibility for driving revenue growth, expanding market presence, and building a high-performing commercial organization. All C-Pay Business Development team members globally will report to this role.

Key Responsibilities

• Lead the overall Sales and Business Development strategy for C-Pay.
• Manage and lead C-Pay’s BD team globally, setting clear targets, priorities, and performance expectations.
• Own revenue targets, pipeline development, forecasting, and sales performance.
• Identify and develop new business opportunities across key markets and customer segments.
• Build and maintain strong relationships with strategic customers and senior decision-makers.
• Lead complex sales opportunities from qualification through proposal, negotiation, and closing.
• Establish effective sales processes, KPIs, reporting, and pipeline management practices.
• Coach and develop the BD team to improve individual and team performance.
• Work closely with Product, Marketing, Partnerships, and other internal stakeholders to support C-Pay’s growth strategy.
• Monitor market trends, customer needs, and competitor activity to identify new growth opportunities.
• Represent C-Pay in strategic meetings, industry events, and key customer engagements.

Qualifications & Experience

• 10+ years of experience in Sales, Business Development, or Commercial roles.
• Proven experience leading sales or business development teams.
• Strong track record of achieving and exceeding revenue targets.
• Experience in FinTech, payments, SaaS, technology, EdTech, or digital solutions is highly preferred.
• Strong experience managing complex B2B and/or B2G sales cycles.
• Excellent leadership, negotiation, communication, and stakeholder-management skills.
• Strong commercial and strategic mindset with hands-on execution capability.
• Experience managing sales pipelines, forecasts, and performance KPIs.
• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
• Fluency in Arabic and English.