Branding Manager

About Jo Academy:

Jo Academy is a pioneering Jordanian e-learning platform, established in 2014, offering high-quality, technology-driven education for students from primary to university levels across national, international, and training curricula. With a mission to empower the next generation of learners, Jo Academy supports over two million students with thousands of interactive courses and materials—including during the COVID-19 transition when it produced 5,000 educational videos in just 100 days.

Jo Academy is expanding into the regional market and integrating emerging technologies such as AI-powered adaptive learning, AR/VR, and virtual schools — all while retaining Jordan as its tech hub. The company blends education and innovation with social impact.

About the Role:

The Branding Manager will be responsible for developing and executing Jo Academy’s brand strategy, ensuring a consistent, compelling, and engaging brand presence across all channels. This role requires strong creative direction, strategic thinking, and hands-on experience in brand development, visual identity, and content alignment.

Key Responsibilities

• Develop and manage Jo Academy’s overall brand strategy and identity.
• Oversee brand positioning, messaging, and tone across all communication platforms.
• Lead the creation and implementation of brand guidelines.
• Ensure all marketing materials, campaigns, and digital assets align with the brand strategy.
• Collaborate with marketing, design, product, and content teams to enhance brand consistency.
• Conduct market and competitor analysis to strengthen brand differentiation.
• Manage external agencies and creative partners when needed.
• Monitor brand performance and recommend improvements.

Required Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, or related field.
• Proven experience (5-9 years) in branding, marketing, or creative direction.
• Strong understanding of brand strategy, visual identity, and content development.
• Experience in the education or digital platforms sector is a plus.
• Excellent communication, leadership, and project management skills.
• Creativity merged with analytical thinking.

What We Offer

• A dynamic and supportive work environment.
• Opportunity to shape and grow the brand of a leading educational platform.
• Competitive salary and growth opportunities.