Content Creator

Key Responsibilities:

Content Development:

-Develop and produce high-quality, creative content for digital platforms, including but not limited to blog posts, social media,videos, and other formats, ensuring content is engaging, on-brand, and aligned with company objectives.

-Collaborate with the marketing team to align content with overall marketing strategies and objectives, ensuring all content efforts support key campaigns and initiatives.

Social Media & Engagement:

-Play a crucial role in maintaining consistency and on-brand messaging across blnk’s social media platforms, ensuring that each post resonates with the target audience and aligns with the company's voice and tone.

-Create compelling posts designed to encourage audience interaction, drive engagement, and promote community growth across all digital platforms.

-Stay informed about industry trends, content marketing best practices, and emerging platforms to ensure the content strategy remains fresh,innovative, and relevant to current market demands.

Collaboration &Strategy:

-Work closely with the marketing team to ensure content aligns with overall brand messaging, voice, and objectives, maintaining consistency across all touchpoints.

Performance &Optimization:

-Use insights and analytics to optimize content strategies, making data-driven decisions that improve audience engagement and enhance the effectiveness of campaigns.

-Develop and maintain a content calendar to ensure a consistent and engaging flow of content throughout the year, ensuring timely execution of campaigns and content delivery.

-Plan and execute content campaigns that are aligned with key marketing initiatives, working collaboratively to create meaningful experiences for the target audience.

-Create educational content, such as financial literacy articles, video tutorials, and informative blog posts, that position blnk as a thought leader in the fintech space and foster deeper engagement with the audience.

-Implement advanced SEO tactics, including keyword research, backlinking strategies, and on-page SEO optimization, to enhance organic reach, drive website traffic, and improve conversion rates for key content pieces.

Minimum Qualifications:

-Bachelor’s degree in marketing, Communications, or related field.

-Proficient in both Arabic and English (written and verbal).

-Creative, with an eye for design and visual content.

-Strong communication skills and problem-solving abilities.

Minimum Experience:

-Minimum 2-4 Years of experience as a content creator with a strong portfolio across various content types.

-Familiarity with social media platforms (Facebook, TikTok, Instagram) and content strategy.

-Basic understanding of SEO and how it applies to content.

-Experience working in fast-paced environments and meeting tight deadlines.