Marketing Manager

Job

Purpose:

The Marketing Manager

is responsible for overseeing the successful implementation of marketing

strategies, in line with the company’s strategic goals.  He/she outline the standards, policy and

procedure and identifies enhancements and best practices that will improve

business and support future business needs. He/she plans, directs, and manages

activities and operations of the marketing and is also responsible for administering

the marketing budget. He/she will be the decision maker for various campaign

and promotional programs that includes advertising, sponsorship, planning,

public or media relations, distribution, promotion, research, product development

and sales analysis after getting the General Manager’s approval

Duties

& Responsibilities:

Developing

opportunities for advertising that involves advertising in regional, national,

and special publications

Develop

marketing strategy in support of the company’s mission and core objectives.

Develop an

annual business plan and operating budget for the department and monitor the

implementation of these to ensure that the financial targets are met.

Overseeing the

implementation of marketing research, brand awareness, customer surveys, and

analysis of demands of the customers.

Assess

customer needs to understand what improvements they require in our products and

/ or services.

Overseeing

and approving activities concerning media such as publicity and press releases.

Direct,

control and motivate the staff of the Marketing department.

Accountable

for the management, mentoring and career development of all Marketing and Sales

staff.

Define and

seek approval for the level of resources required to meet goals and priorities

and schedule major projects.

Direct the

preparation and implementation of policies, procedures and standards relating

to marketing, budgeting, campaign management, corporate communication and marketing

research / sales

Direct,

attend and participate in staff meetings and related activities; attend

workshops to keep up to date with latest marketing issues

Building

strong relationships with a wide range of stakeholders such as creative agencies,

media agencies, PR agencies, printing agencies, etc.

Managing

marketing material production, include leaflets, flyers and posters. This

involves proof reading and writing, liaising with printing and designing

agencies

Implementing

marketing research, brand awareness, customer surveys, and analyze demands of

the customers

Securing

sponsorship and advertising strategies

Deciding on

product and market pricings

Developing

and contributing to long-term marketing plans and strategies

Managing writing

and distribution of press releases

Defining

monitoring and controlling measures for campaign management

Directing the

training, hiring and performance evaluation programs of marketing staff.

Job

KPI’s:

Market share

– Market share growth

Marketing

budget – % variation in actual marketing expenses compared to marketing budget

New product

launch - % variation in actual sales vs. projected sales

Campaign

launch – Average delay in launch of the campaign

Campaign

impact – % variation in sales compared to pre-campaign sales and projected

sales

Skills/Qualifications:

A Master’s or

Bachelor’s degree in the relevant field, for example in marketing, economics or

mathematics is required.

Proven senior

Marketing Management experience.

A proven

track record of driving and defining successful marketing strategies.

Deep

understanding and experience in building a brand and protecting its image

Knowledge of

latest technologies and tools used in marketing and enforcing their effective

implementation

A broad

understanding of marketing concepts, product development, and promotional

programs including campaign management and advertising.

In depth

experience of negotiating with and managing third parties

Excellent

communication, leadership and collaboration skills

Possesses excellent

project management skills

Advanced

decision making and problem solving skills

Business

acumen, knowledge and professionalism.

A sharp mind

is required to be able to decide which strategy will further a company’s goals

and how to implement the same.

Ability to

adapt quickly and integrate ever changing market and customer trends with the

company’s goals.

Good written

and verbal skills to be able to effectively communicate internally and externally

the impact of adopting a new product.

Experience

Year/Area:

Experience of

at least 7 years in marketing and sales