Team lead Sales - Saudi Nationals (Edtech only)

Classera is one of the world’s leading EdTech companies, empowering learners across 40+ countries with our award-winning Learning Super Platform (LSP). We work with governments, school groups, and individual institutions to drive digital transformation in education. As we continue to grow, we’re launching a dedicated SME education sales function to reach private schools, regional academic groups, and smaller institutions—and we’re looking for a talented leader to help build this from the ground up.

🎯 The Opportunity

We are seeking a high-performing, entrepreneurial SDR Team Leader to establish and lead a new sales development function focused on growing Classera’s footprint in the SME education sector. This includes private schools, independent school groups, and local educational institutions across global markets. You’ll be responsible for hiring, coaching, and leading a team of SDRs while building scalable processes that generate qualified leads and drive top-of-funnel growth.

This is a pivotal leadership opportunity to shape a key revenue channel and help Classera bring cutting-edge digital learning solutions to underserved markets.

🔧 Key Responsibilities

👥 Team Building & Leadership

• Launch and scale a specialized SDR team focused on the SME education segment across various regions.
• Lead full-cycle recruitment, onboarding, and coaching of SDRs to build a high-performance culture.
• Set daily, weekly, and monthly KPIs—including outreach volume, meetings booked, and conversion rates—and ensure goals are consistently met or exceeded.
• Provide ongoing mentorship, feedback, and career development guidance for SDRs.

🎯 Lead Generation & Qualification

• Design targeted outbound outreach campaigns using phone, email, LinkedIn, and other channels to engage with decision-makers in private and independent schools.
• Rapidly follow up on inbound leads from marketing channels and convert them into qualified sales opportunities.
• Apply structured qualification methodologies such as BANT, MEDDIC, or SPIN to assess prospect fit, urgency, and readiness to move forward.
• Collaborate closely with Account Executives to ensure smooth handoff of qualified leads.

🛠️ Sales Process, Tools & Enablement

• Create and iterate on SDR enablement materials including email templates, call scripts, objection handling guides, and qualification frameworks tailored for education buyers.
• Ensure SDRs are leveraging CRM (HubSpot, Salesforce) and outreach platforms (Apollo, Outreach.io, Salesloft) to track and improve performance.
• Monitor individual and team analytics to identify bottlenecks, optimize workflows, and scale best practices.
• Establish and maintain clean CRM hygiene and reporting discipline.

🤝 Collaboration & Strategic Alignment

• Work closely with regional sales teams to ensure qualification criteria and messaging are aligned with pipeline goals and customer profiles.
• Collaborate with the marketing team on campaign strategies, lead nurturing workflows, and content feedback based on prospect interactions.
• Share real-time market insights, objections, and customer pain points with product and strategy teams to inform positioning and go-to-market plans.

✅ Required Qualifications

• 7+ years of experience in B2B sales development, inside sales, or business development—preferably in the EdTech, SaaS, or education services sector.
• At least 3 years of experience managing SDR or inside sales teams, with a proven record of team performance and development.
• Hands-on experience using CRM systems like HubSpot or Salesforce, and sales engagement platforms such as Outreach, Salesloft, or Apollo.
• Demonstrated success in building pipeline in high-volume, high-touch sales environments.
• Excellent communication, coaching, and leadership skills.
• Fluent in English and Arabic.

🌟 Preferred Attributes

• Knowledge of the private education landscape in the MENA region or other emerging markets.
• Experience communicating with education decision-makers like school owners, principals, or IT leads.
• Data-driven mindset with experience using sales metrics to improve SDR performance and lead quality.
• Entrepreneurial spirit—comfortable working in fast-paced, high-growth environments where systems are still evolving.
• Track record of building or scaling SDR/BDR functions from early stages.