Media Buying Specialist

Location: Amman

Employment Type: Full-time

About Jo Academy

Jo Academy is a pioneering EdTech Company founded in 2014, offering a comprehensive digital learning platform across Jordan and the region. We serve diverse age groups through an integrated, interactive learning experience designed for national and international school students, as well as university learners.

Powered by AI and cutting-edge technologies, Jo Academy enables personalized and adaptive learning journeys that respond to different needs and learning styles. Today, we support over two million learners through thousands of interactive lessons and educational resources.

Jo Academy is a member of ULA Group, alongside ULA KSA, and contributes to a broader vision of integrating emerging technologies, such as AI-powered adaptive learning, AR/VR, and virtual schools, into the education ecosystem in the region and beyond.

Our Purpose

Jo Academy is driven by a clear purpose: to make education accessible, seamless, and engaging. Our mission focuses on increasing knowledge, building skills, and personalizing digital learning experiences. Through tech-enabled education, we are committed to empowering Arab learners, expanding their opportunities, and advancing digital education to better serve our community.

Our Values

At Jo Academy, we foster a culture of innovation, creativity, and impact. As a leader in the EdTech field, we are committed to delivering meaningful products and services that truly make a difference.

Job Purpose :

We are looking for an experienced and results-driven Digital Marketing & Media Buying Specialist to manage and optimize our digital advertising campaigns across multiple platforms. The ideal candidate will be responsible for strategizing and executing media buying activities, managing all paid social media posts, monitoring mobile app downloads, and driving new user acquisition. You will also analyze campaign performance and trends to

ensure alignment with business goals and maximum ROI.

Responsibilities:

● Plan, execute, and optimize digital advertising campaigns across various platforms, including Facebook, Instagram, Snapchat, TikTok, Google Ads, LinkedIn, and others.

● Strategize and implement media buying strategies to effectively allocate budgets and maximize ad spend based on campaign performance.

● Manage and track all paid social media activities, including ad setup, targeting, bidding, and reporting.

● Monitor key metrics such as click-through rates (CTR), cost-per-click (CPC),

cost-per-acquisition (CPA), and conversion rates, adjusting strategies as necessary to achieve targets.

● Analyze audience behavior, campaign performance, and user acquisition trends to refine and optimize campaign effectiveness.

● Oversee mobile app download campaigns, tracking user acquisition, retention rates, and optimizing for growth.

● Collaborate with cross-functional teams, including content creators, graphic designers, and marketing teams, to ensure cohesive campaign strategies and messaging.

● Stay up-to-date with the latest industry trends, platform updates, and competitor activities to make informed decisions and recommendations.

● Utilize A/B testing, audience segmentation, and creative optimization to enhance campaign performance and engagement.

● Prepare detailed reports on campaign performance, providing data-driven insights and recommendations for improvement.

Qualifications:

● 3-5 years of proven experience in digital marketing, media buying, and paid advertising across multiple platforms.

● Expertise in managing successful campaigns on Facebook, Instagram, Google Ads, TikTok, LinkedIn, and other advertising platforms.

● Strong analytical skills with the ability to interpret complex data and generate actionable insights.

● Experience in tracking and optimizing mobile app user acquisition metrics, including CPI (Cost Per Install), CPM (Cost Per Mille), and LTV (Lifetime Value).

● Proficiency in using digital marketing tools and analytics platforms such as Google Analytics, Facebook Ads Manager, and TikTok Ads

Recruitment Statement

Only qualified and shortlisted candidates will be contacted. At Jo Academy, we are committed to equal opportunity, diversity and inclusion. We welcome applications from candidates of all backgrounds, identities, and experiences.