Marketing Specialist

Job Description

The Marketing Specialist supports the planning and execution of marketing campaigns to promote the company’s products and services. The role involves managing digital marketing activities, creating content, coordinating events, and analyzing performance to strengthen brand presence and drive growth.

Job Responsibilities

• Execute marketing campaigns across digital and traditional channels.
• Manage social media, email marketing, and online advertising.
• Create and update marketing materials and website content.
• Conduct market research and track competitor activities.
• Support planning and coordination of events and promotions.
• Monitor campaign performance and prepare reports with insights.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of marketing experience.
• Strong digital marketing and content creation skills.
• Proficiency with tools like Google Analytics, Meta Ads, or Canva.
• Excellent communication and organizational abilities.