Product Manager

Job Brief:

Lead the marketing strategy and product portfolio management for the assigned Business Unit. The Product Manager acts as the strategic marketing partner to the BU Head — translating scientific and commercial goals into actionable marketing plans that drive awareness, demand, and revenue growth.

Job Description:

Strategic Marketing & Planning

• Develop and own the annual marketing plan for the Business Unit, aligned with BU targets and Nawah’s overall strategy.
• Conduct market, customer, and competitor analysis to identify opportunities and inform positioning.
• Define value propositions, messaging, and go-to-market strategies for core services and new launches.
• Partner with Scientific and Commercial teams to translate scientific capabilities into compelling market offerings.

Campaign Development & Execution

• Design and oversee BU-specific marketing campaigns
• Collaborate with Marketing Specialists to execute campaigns, automation workflows, and digital assets.
• Ensure consistent brand voice, visuals, and scientific integrity across all content.
• Manage the BU’s marketing calendar and budget utilization.

Performance & Optimization

• Define and track KPIs (lead generation, conversion rates, awareness metrics, ROI).
• Analyze campaign results and customer insights to adjust strategies.
• Collaborate with the Marketing Specialist to ensure dashboards and reports reflect BU goals.
• Present quarterly marketing performance reviews to BU Head and central leadership.

Cross-Functional Collaboration

• Work closely with Sales, Operations, and R&D teams to ensure marketing efforts reflect customer needs and service readiness.
• Collaborate with the Central Marketing Team for design, digital, PR, and content support.
• Provide input for pricing, service packaging, and product lifecycle management.
• Act as the voice of the customer within the BU — ensuring market feedback informs innovation.

Representation & Advocacy

• Represent the BU in conferences, exhibitions, and industry events as needed.
• Support thought leadership through technical articles, webinars, and collaborations with scientific influencers.
• Champion Nawah’s value proposition and scientific excellence within the assigned domain.

Key Deliverables:

• Annual BU Marketing Plan (objectives, target segments, positioning, and budget).
• Quarterly market landscape and competitor analysis reports.
• 3–5 major BU campaigns per year with defined KPIs and performance tracking.
• Monthly marketing performance dashboards and reports.
• BU-specific marketing assets (presentations, service sheets, case studies).
• Thought leadership materials (articles, webinars, event abstracts).
• Quarterly alignment and performance review presentations with BU leadership.
• Post-campaign analysis reports and recommendations for optimization.

Job Requirements:

Must-have:

• Bachelor’s degree in Life Sciences, Pharmacy, or Biotechnology.
• 5-8 years of experience in a commercial role within scientific, biotech, or laboratory services industries, with a minimum 3 years marketing experience.
• Strong understanding of scientific services markets and regulatory environments (ISO, GLP, etc.).
• Advanced level of English

Nice to have:

• Master’s in Marketing, Business Administration, or related field.

What We Offer:

• Work with a supportive and energetic team in a dynamic research environment that fosters collaboration and innovation.
• Enjoy annual salary increases and additional benefits based on your performance and contribution.
• Receive an annual family bonus as a token of appreciation for your loyalty and commitment to the company.
• Earn a great quarterly incentive for achieving your goals and exceeding expectations.
• Benefit from comprehensive social and medical insurance coverage for you.
• Participate in an annual cycle meeting to review your progress and plan your future development.