Conversion Copywriter

• Research target audiences, customer needs, motivations, and objections to develop relevant conversion-focused messaging.

• Translate course features and learning outcomes into clear benefits, value propositions,and compelling offers.

• Write copy for paid social ads, Google ads, landing pages, course pages,lead-generation forms, and sales campaigns.

• Develop strong hooks, headlines, calls to action, and video ad scripts tailored to theaudience and funnel stage.

• Write email and WhatsApp campaign copy for lead nurturing, remarketing, andenrolment follow-up.

• Create copy variations and propose A/B tests for headlines, offers, messaging angles,and calls to action.

• Collaborate with Performance Marketing, Creative, Product, and Sales teams to aligncopy with campaign objectives.

• Use sales feedback, customer questions, and campaign insights to address objectionsand improve messaging.

• Maintain consistency between ad promises, landing-page content, and the actual courseoffering.

• Ensure copy reflects eyouth’s brand identity and tone of voice in Arabic and English.

• Review copy accuracy, clarity, grammar, and credibility before publication.

• Monitor copy-related performance with the marketing team and use results to improvefuture campaigns.

Required Skills & Qualifications

• 2–4 years of experience in copywriting, preferably in performance marketing,direct-response campaigns, or education.

• A portfolio demonstrating paid ad copy, landing pages, and conversion-focusedcampaigns.• Strong Arabic and English writing skills, including natural Egyptian Arabic for relevantcampaigns.

• Ability to apply copywriting frameworks such as AIDA and PAS without relying ongeneric messaging.

• Understanding of customer journeys, funnel stages, audience segmentation, andpersuasive communication.

• Ability to interpret CTR, landing-page conversion rate, qualified lead rate, and salesconversion alongside campaign context.

• Experience developing copy variants and using A/B test findings to refine messaging.

• Strong research, proofreading, collaboration, and time-management skills.

• Ability to simplify technical and educational topics into clear, credible benefits