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Sales Manager – Training Solutions

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Posted on: Jun 19, 2025

Classera is seeking a high-performing sales manager to lead the expansion of its training & upskilling business across the MENA region, covering both the commercial and government sectors. The ideal candidate will have a strong understanding of corporate learning and digital transformation and a proven ability to close high-value B2B and B2G training deals.


Key Responsibilities:

Business Development & Sales Strategy


  • Develop and execute a strategic sales plan for Classera’s training solutions across MENA.
  • Identify and close new business opportunities in both public and private sectors, including government agencies, corporations, and vocational institutions.
  • Build a robust pipeline across multiple countries, with a focus on high-impact verticals (e.g., energy, telecom, healthcare, defense, public service).


Stakeholder Management & Partnership Building


  • Establish strong relationships with senior decision-makers in ministries, training authorities, corporate L&D teams, and resellers.
  • Represent Classera in tenders, executive meetings, trade shows, and regional forums focused on workforce development.


Team Collaboration & Enablement


  • Coordinate loosely with Classera’s product, marketing, customer success, and solutions engineering teams to align client needs with value propositions.
  • Support channel partners and local reps with training, collateral, and deal support.


Forecasting & Reporting


  • Maintain accurate records of pipeline, deals, and activities using CRM tools (e.g., HubSpot).
  • Provide regular reporting on market trends, customer feedback, and competitive insights



Required Qualifications:


  • 5+ years of experience in B2B or B2G sales, ideally within EdTech, HRTech, corporate training, or SaaS.
  • Deep understanding of the learning and development needs of both corporate and government sectors.
  • Experience with public procurement, RFP responses, and institutional selling in MENA.
  • Proven track record of achieving and exceeding sales targets in multi-country roles.
  • Excellent communication, proposal writing, and presentation skills.
  • Fluent in English; Arabic is a strong plus.


Preferred Experience:


  • Familiarity ewith learning platforms (LMS/LXP), content providers, and digital skills frameworks.
  • Prior work with ministries of labor, vocational training authorities, or large state-owned enterprises.
  • Strong network across the MENA enterprise and public training landscape.


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