Performance Marketing Manager

From our Silicon Valley headquarters to branches spanning the world, Classera's influence extends across 40+ countries and numerous cities.

With over 10 million users, we've earned the trust of governments, educational institutions, and training facilities worldwide. Classera's innovative platform provides a comprehensive ecosystem aimed at transforming teaching and learning. We provide LMS and TMS tools, evolving into a dynamic super platform integrating rich content, expert support, and advanced technology to enhance the learning journey.

JOB PURPOSE

The Performance Marketing Manager is responsible for developing, executing, and optimizing data-driven marketing campaigns across multiple digital channels to achieve user acquisition, engagement, and revenue growth objectives. This role requires strong analytical skills, deep expertise in paid media and performance channels, and the ability to continuously test, measure, and refine campaigns for maximum ROI.

ROLE RESPONSIBILITIES

• Plan, launch, and optimize performance marketing campaigns across channels including paid search (SEM), paid social, display, programmatic, and affiliates.
• Define and manage campaign budgets to maximize ROI while achieving acquisition and growth targets.
• Collaborate with product, sales, and creative teams to align messaging, targeting, and offers with business objectives.
• Establish and monitor KPIs for acquisition, conversion, CAC, and retention.
• Manage attribution models and track the customer journey to ensure accurate performance measurement.
• Perform ongoing A/B testing on creatives, ad copy, landing pages, and audience segments to optimize campaign performance.
• Generate insights from campaign data and provide actionable recommendations to leadership for continuous improvement.
• Oversee relationships with external agencies, vendors, and media partners to ensure delivery on campaign objectives.
• Ensure compliance with brand guidelines and platform advertising policies.
• Stay updated on emerging performance marketing trends, ad tech platforms, and competitive landscape.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Proven experience (5+ years) in performance marketing with a focus on paid acquisition and growth campaigns.
• Strong track record of managing multi-million-dollar paid media budgets and achieving measurable ROI.
• Expertise in digital advertising platforms (Google Ads, Facebook/Meta Ads, LinkedIn Ads, TikTok Ads, programmatic platforms).
• Proficiency in analytics tools (Google Analytics, GA4, Mixpanel, or equivalent).
• Strong understanding of tracking and attribution models (multi-touch, last-click, data-driven).
• Excellent communication and cross-functional collaboration skills.
• Analytical mindset with the ability to translate data into actionable strategies.
• Ability to manage multiple campaigns simultaneously and deliver under tight deadlines.

REQUIRED SKILLS AND COMPETENCIES

Technical/Functional Skills

• Paid media campaign management (SEM, social, programmatic, display, affiliates).
• Performance tracking, attribution, and conversion optimization.
• Advanced analytics and reporting (Google Analytics, Excel, BI tools).
• Budget allocation and ROI optimization.
• A/B and multivariate testing.
• SEO & SEM fundamentals.
• Customer journey mapping and funnel analysis.
• Knowledge of marketing automation and CRM integrations (HubSpot, Salesforce).
• Strong understanding of remarketing, retargeting, and lookalike audience building.
• Experience with data-driven decision-making and forecasting.