Social Media & Brand Content Specialist

About Tradeling Group

Join the force transforming MENA’s B2B landscape. Established in 2019 and backed by the Government of Dubai (DAFZA), Tradeling Group is building the digital future of trade. We operate a comprehensive B2B ecosystem that bridges global supply with regional demand through a tech-first approach.

At our core is a world-class digital marketplace hosting over one million SKUs across key categories. Beyond the marketplace, we empower businesses through a suite of integrated additional services, including logistics and fulfillment, trade financing, and digital marketing support.

Following our landmark acquisition of Axiom Distribution, we have evolved into a regional powerhouse that merges marketplace innovation with deep logistics leadership. At Tradeling, we don't just facilitate transactions; we provide the end-to-end infrastructure for businesses to trade smarter, faster, and more efficiently.

Role Overview

• Owns and executes Tradeling Group’s B2B social media and content strategy across external and internal channels
• Supports brand positioning, partnerships, and business growth through consistent and impactful storytelling
• Works cross-functionally with Marketing, PR, Partnerships, HR, and Leadership teams
• Ensures alignment and clarity across all internal and external communications

Key Responsibilities

• Manage Tradeling Group’s B2B social media channels with a primary focus on LinkedIn
• Develop and maintain content calendars aligned with business priorities and campaigns
• Create high-quality written content including social posts, thought leadership, announcements, and campaign messaging
• Support internal communications such as leadership updates, company announcements, and internal newsletters
• Assist with external communications including press releases, partner announcements, and event-related content
• Collaborate with designers, agencies, and internal stakeholders to deliver on-brand content
• Track content performance and engagement and provide insights for optimisation

Requirements

• 3–5 years of experience in social media, content, or communications within a B2B environment, with hands-on experience managing company events and publishing related content across digital channels.
• Strong copywriting and storytelling skills with attention to tone and clarity
• Experience managing LinkedIn for a corporate or B2B brand
• Strong organisational skills with the ability to manage multiple priorities
• Familiarity with social media management, content, and analytics tools

Preferred Qualifications

• Experience in e-commerce, marketplaces or technology-led businesses
• Exposure to PR, media relations, or corporate communications
• Background in a fast-growing, or scale-up organisation

Why Join Us

• Work at a fast-growing, government-backed digital company

• Collaborate with a diverse and talented team

• Be part of MENA’s evolving B2B ecosystem

• Competitive salary and benefits package

• Opportunities for growth, learning, and innovation

Equal Opportunity Employer

At Tradeling, we are committed to diversity, inclusion, and integrity, and we strive to create a workplace that reflects these values. All employment decisions are made based on qualifications, merit, and business needs.