HORECA Representative

Key Responsibilities:

1.    In-Account execution:

a.    Distribution and placement of Al Fakher products, Al Fakher POSM, TPOSM, and Branding

b.    Training of HORECA shisha masters/staff in Al Fakher mixology

c.     Visibility of Al Fakher products and Branding materials

d.    Encourage the optimum price for Al Fakher products.

e.    Ensure Al Fakher products are listed on shisha menus as per Al Fakher guidelines.

2.    Territory Management:

a.   Mapping of HORECA universe within the specified territory per Al Fakher guidelines

b.   Continuous assessment of geographic territory

c. Analyzes territory and account-specific business to clearly understand key business drivers.

d.    Accurate categorization of HORECA per Al Fakher guidelines

e.    Excellence in KPI execution

f.      Maintains HORECA tracker complete with competitor activity as per Al Fakher guidelines.

g.    Manages local on-premises budget.

h.    Serves as the main contact point for his/her accounts 24/7

i.   Works collaboratively with HORECA key decision makers to implement strategies and tactics that drive the Al Fakher brand and volume.

j.     Proactively shares Al Fakher marketing activities to demonstrate key points of difference vs. competition.

k.     Routinely performs shisha master trainings to ensure brand engagement & adoption.

3.    Helps build and lives the Al Fakher on Premise culture: 

a.  Work lifestyle coincides with on premise shisha culture.

b.  As a result of interactions with the person in this role, customers and consumers want to be associated with the Al Fakher brand.

c.    Has a deep understanding and passion for shisha culture

d.   Develops deep relationships and mutual partnerships.

4.    Relationship Building Activities:

a.  Routinely engages in activities to build relationships with key influencers in accounts and within the territory.

b. Proactively searches for creative elements to add to supported events that drive Al Fakher’s brand image.

c. Ensures activation around account and/or third-party events that take place inside HORECA.

d.    Develops relevant industry relationships (shisha community, promoters, etc.) 

e.    Develops and implements incentives and staff activities for key customers.

Required Qualification:

·       University Degree must have certificates and training in management and communication.

·     Must have at least 2 years of experience in hospitality and F&B. Either with international brand or local with international standards.

·       English Proficiency Intermediate level.

·       Self-motivated and quick learning.

·       Skill in preparing business reports and providing feedback.

·       Ability to work under pressure.

·       Ability to innovate and develop his skills.