Marketing and Public Relations Specialist

Company Overview:

Key Jordan is a leading HR consultancy and outsourcing company specializing in providing comprehensive human resources services, including HR outsourcing, manpower secondment, administrative services, and strategic HR solutions. We empower businesses by optimizing their HR functions, enabling them to focus on core objectives while ensuring efficient human capital management.

Job Summary:

Our client is seeking a motivated and dynamic Marketing and Public Relations Specialist to join their team. The ideal candidate will be responsible for developing and executing marketing strategies, managing public relations efforts, and enhancing our client brand presence in the market. This role requires creativity, strong communication skills, and a passion for storytelling.

Key Responsibilities:

• Develop and execute integrated marketing campaigns to promote the company’s products and services, increasing brand awareness and engagement.
• Write and distribute press releases, articles, and other written communications that reflect the company’s voice and brand values.
• Ensure media coverage is aligned with company messaging and respond to media inquiries in a timely and professional manner.
• Build and maintain relationships with key media contacts and manage press releases, ensuring positive media coverage for the company.
• Create compelling content across various platforms (website, social media, newsletters, etc.) that aligns with the company’s brand and resonates with target audiences.
• Monitor public perception and manage strategies to enhance and protect the company’s image in the media and marketplace.
• Plan and coordinate promotional events and represent the company at industry events to strengthen brand visibility and customer engagement.
• Represent the company at industry events and media functions as a brand ambassador.
• Measure the success of events and make recommendations for improvements in future initiatives.
• Work with internal teams to align marketing and PR initiatives with the company’s overall goals, ensuring consistent messaging across all channels.
• Foster strong relationships with internal stakeholders and external partners to execute successful marketing and public relations campaigns.

Required Qualifications:

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in digital marketing, social media and public relations, with a proven track record of success in executing campaigns.
• Knowledge of SEO/SEM strategies and digital marketing tools is a plus.
• Experience with design tools (Adobe Creative Suite, Canva, etc.) is a preferred.
• Excellent written and verbal communication skills.
• Proficiency in project management and organizational skills.
• Excellent English Language skills.

Benefits and Perks:

• Medical Insurance
• Vision Insurance
• Dental Insurance
• Paid time off