Head of Social Media

Position Summary: 

The Head of Social Media is a senior-level role responsible for leading the strategic and operational direction of all social media efforts within the agency. This includes ensuring that all content plans are aligned with the overarching strategies set by the strategy manager, leveraging trends effectively, tailoring platform usage per client and industry, and regularly reviewing performance with the team. 

The Head of Social Media will supervise the department’s full lifecycle, from strategic development to execution and performance monitoring, while fostering a culture of creativity, innovation, and accountability.

Key Responsibilities

• Ensure all monthly content plans and campaign calendars are aligned with the core strategy initially set for each client account.
• Approve platform-specific strategies and content directions, making sure they support brand/industry objectives and growth.
• Tailor channel usage and content types based on client industry, target audience, and current digital trends.
• Monitor, identify, and implement relevant and timely social media trends, tools, and formats across client accounts.
• Guide the team in adapting trends authentically and strategically to improve engagement and visibility.
• Ensure each client is utilizing the most relevant platforms for their industry (e.g., TikTok for Gen Z, LinkedIn for B2B).
• Regularly review performance with community managers and team members to assess content effectiveness and inform optimization.
• Provide strategic direction based on content and engagement performance reports.
• Collaborate with the digital department team to extract actionable insights from campaign metrics.
• Mentor the social media team, including strategists, content creators, and community managers.
• Conduct regular feedback sessions and foster an environment of proactive communication and improvement.
• Ensure timely delivery of plans, reports, and assets, and maintain the quality of work across all accounts.
• Provide executive-level reports and recommendations to the leadership team
• Ensure consistency in brand voice, tone, and storytelling across platforms and markets to keep clients ahead of competitors.
• Identify new technologies, trends, and platform opportunities; lead implementation.

Qualifications:

• Agency experience in social media or digital marketing.
• Proven success in managing large teams and multi-brand social operations.
• Strategic mindset with excellent leadership and decision-making capabilities.
• Strong understanding of performance metrics, analytics tools, and reporting(engagement growth, reach, CTR, organic leads))
• Experience in both paid and organic social strategies.
• Excellent communication and stakeholder management skills.