Catalog Content Specialist

1- Create Course/Landing Page Content (Copywriting & Presentation) 

• Develop course titles, descriptions, learning outcomes, highlights, and instructor bios.

• Translate instructional or technical information into clear, learner-friendly messaging.

• Ensure course pages clearly communicate value and match the brand tone.

• Optimize course pages for discoverability and user engagement.

2. Catalog Structure & Metadata 

• Define and maintain the categorization and tagging structure of courses.

• Ensure consistent formatting, naming conventions, and classification standards.

• Update metadata (levels, topics, duration, prerequisites) as needed.

3. Quality Control 

• Review course content after Education Team uploads it.

• Conduct catalog audits to identify outdated, duplicate, or incorrect entries.

• Check course page experience post-upload (links, thumbnails, navigation).

• Provide feedback to Education Team on corrections or required improvements.

4. Coordination With Education Team

• Share structured course page content and catalog requirements for uploading.

• Track upload status and ensure timelines are met.

• Align on workflow, naming standards, and versioning procedures.

5. Cross-Department Collaboration

• Work with Instructors / Content Providers to collect accurate course data.

• Coordinate with Product/Learning Experience teams to design course flow logic.

• Support Marketing with key selling points and course highlights when needed.

Qualifications & Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Education, or a related field.

Proven experience in copywriting, content creation, or content management.

Strong writing, editing, and content structuring skills.

Excellent attention to detail and accuracy.

Familiarity with LMS/CMS platforms and course catalog management.

Ability to translate technical or instructional information into clear, learner-friendly content.

Strong organizational, documentation, and coordination skills.

Excellent communication and cross-functional collaboration skills.