Marketing Communications Director

Responsibilities

Strategy & Planning

• Develop and execute an integrated marketing communications strategy aligned with STA objectives.
• Define target segments and craft tailored messaging for each.
• Conduct market research and competitor analysis.
• Ensure alignment with regional and global marketing teams.

Campaigns & Execution

• Manage all communications activities: campaigns, PR, brand activations, content, social media, and influencer engagement.
• Work with agencies and partners to deliver impactful campaigns for the Egyptian market.
• Monitor performance, analyze results, and optimize based on data.
• Build and sustain a strong brand presence for Saudi tourism in Egypt.

PR & Media Relations

• Secure media coverage and PR exposure opportunities.
• Build relationships with media outlets and key influencers.
• Support marketing events, partner activations, and roadshows in Egypt.

Budget & Reporting

• Manage the Egypt marketing communications budget and ensure cost/time efficiency.
• Track ROI and campaign effectiveness.
• Provide regular performance and insight reports to senior management.

Compliance & Governance

• Follow STA policies and procedures, ensuring industry compliance.
• Maintain high standards of ethics and professionalism.

Collaboration

• Work cross-functionally with regional/global teams.
• Represent STA at industry events and conferences.
• Contribute to a collaborative and high-performance work environment.

Qualifications

• 10+ years in marketing communications, preferably in tourism or hospitality.
• Proven success in developing and delivering integrated marketing campaigns.
• Strong knowledge of the Egyptian market and consumer behavior.
• Excellent leadership, communication, and project management skills
• Proficiency in Microsoft Office and marketing tools.
• Fluency in Arabic and English.
• Bachelor’s or Master’s in Marketing, Communications, or related field